Mayrhofen is a charming alpine town in the Zillertal Valley of the Austrian Tirol. It is known for its stunning mountain views, exciting ski slopes, summer activities, and rich Tyrolean culture.
Planning a family trip, romantic getaway, or solo adventure? Mayrhofen has something for everyone, no matter the season or travel style.
This guide covers the top experiences, both popular and off-the-beaten-path, for summer and winter travelers alike, including tips for non-skiers, unique adventures, and must-see cable car attractions.
Planning your next European travel destination? Explore our detailed guides on top European cities, hidden gems, and seasonal itineraries to inspire your journey.
Top 8 Things to Do in Mayrhofen
Whether you’re visiting in summer or winter, here are 8 of the best things to do in Mayrhofen that highlight the beauty, adventure, and charm of this alpine town.
1. Soar Above the Valley with Penkenbahn and Ahornbahn Cable Cars
One of the best ways to begin your Mayrhofen adventure is by taking a ride on the iconic cable cars that whisk you up to the surrounding alpine peaks.
Penkenbahn Gondola
It is located in the town center. Penkenbahn is a modern, ultra-fast cable car that takes you to the Action Mountain Penken. It is a hotspot for skiing in winter and mountain biking or paragliding in summer.
- Altitude: 1,795 meters
- Season: Open year-round
- Highlight: Access to adrenaline-pumping trails and the Penken Park (freestyle ski area)
Ahornbahn Gondola
The Ahornbahn is Austria’s largest cable car. It offers a calmer, more scenic experience. Additionally, it’s ideal for families and beginner hikers or skiers.
- Altitude: 1,965 meters
- Highlight: Ahorn Plateau, Eagle’s Stage bird-of-prey show, and views of the Zillertal Alps.
If you’re wondering if Mayrhofen is beginner-friendly, the Ahorn area is your answer. It’s designed for those new to skiing or hiking, with wide, gentle terrain and a peaceful atmosphere, making it perfect for families and first-time visitors.
These rides are great year-round and offer a comfortable, scenic introduction to the natural beauty and alpine energy of the Zillertal region.
2. Enjoy a Day of Skiing in the Zillertal 3000 Ski Area
Mayrhofen is part of the Zillertal 3000 ski area. It offers 136 km of pistes catering to all skill levels.
Skiing Highlights:
- Penken: It is ideal for intermediate to advanced skiers. This mountain offers steep red runs and one of Europe’s top freestyle terrain parks—Penken Park.
- Ahorn: A gentler mountain with wide blue slopes. It is perfect for families and beginners. The relaxed pace and stunning views make it especially attractive to those just learning the ropes.
- Hintertux Glacier: Just 30 minutes away by bus or car. This glacier is open 365 days a year. Furthermore, it offers reliable snow conditions in every season. It’s a great option for early or late-season skiing.
If you’re asking, is Mayrhofen snow sure? The answer is yes—thanks to advanced snow-making technology and the proximity to the Hintertux Glacier, skiing remains dependable from December through April.
Does Mayrhofen have a glacier? Not directly. But its close connection to Hintertux, Austria’s only year-round ski resort, makes it feel like it does.
And if you’re comparing resorts and wondering what is the hardest place to ski, Mayrhofen’s own Harakiri run claims the title of Austria’s steepest groomed slope, with a jaw-dropping 78% gradient. It’s a bucket-list challenge for expert skiers.
Après-Ski in Mayrhofen
The fun doesn’t end on the slopes. Mayrhofen is famous for its vibrant après-ski scene. This place offers everything from casual drinks to lively parties.
Top spots include:
- Ice Bar (next to the Penkenbahn base station). It is ideal for a celebratory drink after a day of skiing
- Scotland Yard Pub: A favorite among international visitors for live music and pub vibes
Whether you’re skiing hard or just enjoying the alpine vibe, Mayrhofen offers one of the best all-around winter experiences in the Alps
3. Tandem Paragliding: See Mayrhofen from the Sky
If you’re looking for a unique and thrilling activity, tandem paragliding over the Zillertal Alps is an absolute must. It’s one of the most memorable ways to experience the raw beauty of Mayrhofen from a whole new perspective.
Book a flight through Mayrhofner Bergbahnen or local providers and take off from scenic launch points on Penken Mountain. Within minutes, you’ll be soaring above lush meadows, snowy ridges, and the winding Ziller River below.
- No experience required: You’ll fly with a licensed professional instructor.
- Season: Available year-round, in both summer and winter.
- Flight options: Choose a calm, scenic glide or go full adrenaline with loops, spirals, and wing-overs.
Whether you want to relax and take in the views or crave high-flying excitement, tandem paragliding in Mayrhofen delivers an unforgettable adventure in the heart of the Alps.
4. Hiking, Biking & Climbing in Summer
What to do in Mayrhofen in summer? This Alpine town completely transforms once the snow melts, revealing lush meadows, winding trails, and a vibrant outdoor culture.
Mayrhofen becomes a true summer sports haven. It offers hundreds of kilometers of scenic hiking paths and alpine biking routes for all ages and fitness levels.
Whether you’re looking for a peaceful walk with panoramic views or an adrenaline-fueled mountain adventure, the region delivers unforgettable experiences.
Top Summer Activities:
- Hike to Olpererhütte with the famous suspension bridge—a picture-perfect route for Instagram-worthy views.
- Bike the Zillertal Cycle Path, a smooth and family-friendly trail that runs along the valley floor. It connects towns and villages with mountain scenery in the background.
- Climb the Knorren Klettersteig via ferrata route. It is suitable for beginners and experienced climbers looking for a rewarding challenge.
Mayrhofen Summer Card
The Mayrhofen Summer Card is called the Zillertal Activcard, and it’s your all-in-one ticket for an unforgettable summer in the Zillertal region. It offers:
- Unlimited access to 10 summer cable cars, taking you to breathtaking mountain experiences.
- Free entry to six outdoor swimming pools (one visit per day).
- Free travel on most public transport in the region.
- Discounts of at least 10% at numerous partner locations.
Family perks: If parents buy two adult tickets, their children (born in or after 2010) can travel for free (ID required).
The card is available for 3, 6, 9, or 12 days and can be purchased online or at various sales points.
5. Relaxing Things to Do in Mayrhofen for Non-Skiers
What to do in Mayrhofen if you don’t ski? You’ll be surprised by how much the town offers beyond the slopes. Not everyone visits Mayrhofen to ski, and fortunately, it’s just as rewarding for those who prefer a slower, more scenic pace.
Whether you’re traveling with a partner who skis or just want a laid-back alpine escape, here are some of the best non-skiing activities:
Top Picks for Non-Skiers:
- Erlebnisbad Mayrhofen: An indoor/outdoor pool complex featuring saunas, steam rooms, and relaxation zones. It is ideal for winding down in winter.
- Snowshoe hiking: Wander through snow-covered forests and quiet trails at your rhythm, far from the busy ski runs.
- Zillertal Dairy Adventure World: Discover the art of alpine cheese-making and taste fresh local products in a cozy, family-friendly setting.
- Shopping & cafés: Enjoy Mayrhofen’s boutique shops, bakeries, and sunny terraces. It’s perfect for slow mornings or afternoon coffee breaks with a view.
Whether it’s spending the day at a spa, exploring local farms, or simply walking through the snow-dusted streets, non-skiers can easily spend 3–5 days in Mayrhofen without getting bored.
This makes Mayrhofen a truly inclusive destination, which is ideal for couples, families, or groups with mixed interests.
6. Attend Unique Local Festivals
Mayrhofen is more than just mountains. It’s also rich in culture and tradition. So, what is Mayrhofen famous for besides skiing?
It’s known for hosting some of Austria’s most lively and authentic festivals that celebrate music, farming heritage, and holiday traditions.
If you’re visiting in spring or autumn, check the event calendar for immersive cultural experiences:
Do not Miss Events:
- Snowbombing Festival (April): A world-famous fusion of electronic music, snow sports, and après-ski partying, attracting global DJs and music lovers.
- Almabtrieb (September): A traditional celebration marking the return of cattle from the alpine pastures, complete with parades, folk music, and Tyrolean costumes.
- Advent Markets (December): A festive season highlight where the town transforms into a cozy wonderland with mulled wine, local crafts, and glowing lights.
These seasonal events are perfect for travelers looking to experience authentic Austrian mountain culture beyond the slopes.
7. Take a Day Trip to Lienz or Beyond
Mayrhofen’s location makes it a great base for exploring the Zillertal Valley and nearby Austrian towns. Whether you’re looking for history, nature, or a bit of city buzz, several great destinations are within easy reach.
- Lienz: A charming East Tyrolean town known for its Roman heritage, alpine charm, and riverside cafés. It’s about a 1.5-hour drive and makes for a peaceful cultural getaway.
- Krimml Waterfalls: The tallest waterfalls in Austria, set in the Hohe Tauern National Park. A must-visit for hikers and nature lovers.
- Innsbruck: If you’re wondering what the closest city to Mayrhofen is, it’s Innsbruck. A vibrant Alpine city is just one hour away by train. It is known for its imperial architecture, museums, and lively old town, it’s perfect for a day of urban exploration.
Want to stay even closer? Hop on the scenic Zillertalbahn train, which offers panoramic valley views and stops at picturesque villages along the route.
8. Capture the Magic of the Zillertal Alps
Lastly, take time to simply soak in the alpine beauty that surrounds Mayrhofen. The towering Zillertal Alps create a breathtaking backdrop for nearly every activity—whether you’re skiing, hiking, or just sipping coffee on a sunny terrace.
The best way to appreciate their grandeur is by exploring on foot, gliding up a gondola, or enjoying panoramic views straight from your hotel balcony. These mountains aren’t just a setting—they’re part of the experience.
Top Photo Spots in and around Mayrhofen:
- Schlegeis Alpine Road: A scenic drive or cycling route that ends at the turquoise Schlegeis Reservoir, framed by rugged peaks.
- Ahorn View Platform: A panoramic lookout easily reached via the Ahornbahn cable car, perfect for sunrise or golden hour photos.
- Zillergrund Reservoir: A peaceful alpine lake surrounded by forested slopes, ideal for a reflective hike or picnic.
Don’t forget your camera—you’ll want to remember this view forever.
Final Thoughts: Mayrhofen is Worth Visiting Year-Round
Whether you’re carving fresh powder in winter, gliding above the Alps in summer, or exploring traditional Tyrolean culture, Mayrhofen offers something for everyone.
Its combination of adventure, accessibility, and atmosphere makes it a perfect destination for every traveler.
So pack your hiking boots—or your skis—and prepare for a mountain getaway filled with memorable things to do in Mayrhofen.
