In the last decade, Saudi Arabia has transformed from a relatively closed-off country into one of the world’s most talked-about destinations. Home to both the holiest cities of Islam and visionary projects like NEOM, the kingdom is blending heritage with modern ambition.
Among its standout destinations, none has captured global attention quite like AlUla — an ancient city surrounded by dramatic mountains and desert landscapes. It’s one of the most remarkable places to visit in Saudi Arabia for its natural beauty, archaeology, and cultural importance.
Many travelers wonder: Can non-Muslims visit AlUla? The answer is yes — AlUla is fully open to international visitors under Saudi Arabia’s new tourism initiatives. Managed by the Royal Commission, it preserves ancient heritage while welcoming modern explorers.
In this guide, you’ll discover everything you need to know about AlUla — from history and customs to travel tips and reasons it deserves a top spot on your bucket list.
Can Non-Muslims Go to AlUla? Clearing the Confusion
Many people confuse AlUla with places like Makkah and Madinah. The holy cities of Islam are strictly reserved for Muslims because of their deep ties to the Prophet Muhammad, the Quran, and the central teachings of the faith. Non-believers entering those areas is considered illegal.
But AlUla is not one of those cities. While it has its roots in ancient religions and even early Islamic history, it is not a sacred site closed to outsiders. Non-Muslims are welcome here, and in fact, the government has actively encouraged tourists from around the globe to explore it.
So, if you’re wondering, can anyone go to AlUla? The answer is yes. Whether you’re Muslim, Christian, Hindu, or from no particular religion at all, you can discover this place safely and legally.
Visiting Saudi Arabia as a Non-Muslim
Visiting Saudi Arabia as a non-Muslim may feel intimidating at first. The nation has long been known for its conservative laws and strict adherence to Islamic principles. But in recent years, the country has undergone major change.
Since 2019, Saudi Arabia has introduced a tourism eVisa that allows citizens of over 50 countries to enter for leisure. For the first time in modern history, non-Muslims could openly travel for sightseeing beyond business or pilgrimage.
That said, there are still some key expectations:
- Dress modestly: Both men and women should avoid revealing clothing. Women no longer need to wear an abaya, but their shoulders and knees should be covered.
- Respect local customs: Public displays of affection, drinking alcohol, and criticizing the religion or prophet are taboo.
- Show awareness of traditions: Fridays are holy, prayer times shape daily life, and locals appreciate respect for their values.
By following these guidelines, visitors find Saudi Arabia to be an incredibly welcoming country.
The Ancient City of AlUla: A Gateway to the Past
AlUla is not just a destination; it’s a time capsule. This ancient city was once part of the Nabatean Kingdom, the same people who built Petra in Jordan. Along ancient trade routes, AlUla thrived as a hub for caravans moving frankincense, myrrh, and spices.
Key historical highlights include:
- Hegra (Madain Saleh): Saudi Arabia’s first UNESCO World Heritage Site, filled with more than 100 rock-cut tombs carved by the Nabateans.
- Old Town: A maze of mud-brick homes and narrow streets where people living centuries ago left their mark.
- Inscriptions and rock art: Evidence of different religions, rituals, and teachings carved into stone, some dating back 2,000 years.
Walking here, you feel the presence of prophets, believers, traders, and empires that shaped this region.
Rich History Meets Islamic Heritage
Though AlUla’s pre-Islamic past is its strongest attraction, the site also intersects with Islamic history. The Prophet Muhammad passed through this region, and stories in the Hadith reference communities around AlUla.
Unlike holy sites, however, AlUla’s importance lies in its universality. It shows how diverse cultures and religions lived side by side before and after the rise of Islam.
For Muslims, it’s a chance to reflect on the spread of teachings across the kingdom. For non-Muslims, it’s an invitation to understand Saudi history beyond stereotypes.
Al Ula Today: Modern Tourism in the Desert
Thanks to the Royal Commission, AlUla is no longer just ruins in the desert. It’s now a carefully curated destination balancing heritage with comfort.
Here’s what you’ll find today:
- Luxury resorts like Habitas AlUla and Banyan Tree, offering eco-friendly stays with breathtaking stunning views.
- Art installations across the desert, merging modern creativity with ancient landscapes.
- Cultural events such as Winter at Tantora bring concerts, cuisine, and global festivals.
- Guided tours led by trained experts who explain the history and culture behind every site.
For tourists, this creates a blend of old and new, where you can enjoy five-star hospitality while standing in places that once hosted desert caravans.
Local Customs and Dress Code: What Visitors Should Know
Non-Muslims often worry about fitting in when they visit AlUla. While the locals are welcoming, following some basic rules will ensure a smooth experience:
- Dress code: Both men and women should dress modestly. Loose, light clothes are best for the desert climate.
- Respect in behavior: Avoid loud behavior near heritage sites. Showing respect for the surroundings reflects well.
- Traditions: Greet with “salaam” if comfortable. Eating with the right hand is expected in group settings.
- Religion: While you don’t need to follow Islamic rituals, being mindful of prayer times and not mocking teachings shows cultural sensitivity.
Saudi Arabia emphasizes values like peace, mercy, and forgiveness, which make the atmosphere welcoming for visitors of all religions.
Read More: What to Wear in Saudi Arabia – Dress Code Tips for Tourists
Natural Beauty and Landmarks of AlUla
Few places combine human and natural wonders like AlUla. Beyond its archaeological marvels, its landscapes are awe-inspiring:
- Elephant Rock: A natural sandstone formation, most magical at sunset.
- Mountains and canyons: Rugged cliffs that change colors with the shifting light.
- Stargazing: With almost no light pollution, the desert sky offers unique experiences.
- Desert safaris: Explore dunes, oases, and wildlife adapted to harsh conditions.
This mix of natural beauty and cultural depth makes AlUla stand out from other Middle Eastern cities.
Exploring Other Cities and Regions
Most travelers don’t stop at just AlUla. They combine it with other cities across the kingdom:
- Jeddah: A historic port on the Red Sea, blending old coral houses with modern malls.
- Riyadh: The capital, known for skyscrapers, museums, and traditions of central Arabia.
- Medina (Muslim-only) and Makkah: Accessible only for Muslims, central to Islam, and the Prophet’s story.
- Red Sea resorts: Offering diving, snorkeling, and seaside relaxation.
This way, visitors experience Saudi Arabia’s full diversity—from the desert to the coast.
Planning to Visit AlUla: Tips for a Smooth Journey
If you’re ready to visit AlUla, here’s how to prepare:
- Book early: Hotels and luxury resorts fill quickly during peak seasons.
- Travel season: October to March offers cooler weather, perfect for exploring the desert.
- Entry rules: Apply for a Saudi eVisa in advance.
- Transport: Fly into AlUla Airport or connect from Riyadh or Jeddah. Renting a car can help with flexibility.
- Respect heritage: Sites are protected; taking artifacts or damaging ruins is illegal.
Pros & Cons of Visiting AlUla
Pros | Cons |
|---|---|
Access to a UNESCO World Heritage Site | Harsh desert climate in summer |
Blend of history, art, and culture | Travel between cities can be time-consuming |
Welcoming locals and rich traditions | Alcohol is prohibited |
Range of luxury resorts and eco-camps | Costs may be higher than expected |
Conclusion: Why AlUla Should Be on Your Bucket List
So, can non-Muslims go to AlUla? The answer is a resounding yes. Unlike the sacred cities reserved for Muslims, AlUla has been opened to the world — a destination where travelers of all backgrounds can experience the beauty of Saudi Arabia’s culture, history, and landscapes.
From the Old Town and Elephant Rock to Hegra’s ancient tombs, AlUla offers both reflection and adventure. It’s one of the most remarkable places to visit in Saudi Arabia, blending archaeology, spirituality, and desert wonder in one breathtaking setting.
Respect local customs, follow the dress code, and embrace the warmth of Saudi hospitality — your time here will be filled with peace, discovery, and awe. In many ways, AlUla reflects the spirit of modern Saudi Arabia: rooted in faith, rich in history, and open to the world.
